As most of the UK will know Channel 4 documentaries have been sponsored by Honda and you will have definitely have heard the now famous strapline – “Documentaries on 4, sponsored by Honda”.
To continue Honda’s sponsorship of channel 4 documentaries they will be releasing a series of mini-documentaries starring real-life customers who use their Honda products in unique ways.
The first of these mini-documentaries features Philippa, an alpaca breeder in Oxfordshire. She is a pioneer of alpaca breeding and farming in the UK and she his helped on her farm by her trusty Honda ATV. You can watch her video below.
These features have been created by Hollie Newton (Wieden + Kennedy W+K).
Everyone can get involved in this campaign as long as you use a Honda product. Do you use your Honda in unique way? Have you transformed your Honda HRV into an ice cream van? Have you turned all Edward Scissorhands with your Honda hedge trimmer to create outlandish pieces of art?
Whatever your story, if it’s unexpected, and just a little bit silly, Honda would like to hear about it. To get involved simply visit the Honda Hub Website and go to the take part section, there you will find a form to tell your story, upload a photo or two, (or a video if you’re feeling adventurous), and let Honda know how you use their products. They’ll even turn their favourite story into a mini documentary online, and also create TV snippets for their Channel 4 and More 4 documentary sponsorship.
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